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Client:
SOCAR
Service:Social Media
#WomenBehindthewheel is a SOCAR Georgia Petroleum’s CSR campaign, which is fighting the existing gender norms, by raising awareness about women in power. Campaign speaks in different mediums, social media activities, stickers, videos of famous female driver. Women’s empowerment is an important issue for SOCAR and with our collaboration we try to always use the platform to show the women behind the wheels.
Campaign became pretty viral in social media, especially user photos of their car stickers. You can check the hashtag thread by clicking -> here <-
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