All happenings are happy, if there is a happy ending.
The project for Hualing Insurance made by collaboration with Film Asylum. Thematic soundtrack is composed and recorded by musical group “Ara”.
The script came out of the company's slogan HAPPY INCIDENT, which was based on the insight, that everyone has a story where at first there was a problematic issue, but in the end, everything turned out to be ok and all the past worries now became sweet memories. So, our video tells the story created by our Art Director Esso Man, is about a guy who just woke up on the wrong foot, everything went from bad to worse, but he managed to find happiness in his journey and end up getting what he wanted. We lightened up some tense moments with fun scenes, so comic relief added some extra charm to the story and made it more relatable. The original song with the same title was written to make this video even more memorable and catchy.