#GAATARE, as give way in Georgian. The goal was to show the drivers that zebras are for pedestrian use and to change their behavior, to set give way culture in drivers and show them that while they let others pass, they can relax and pass time with joy.
So we prepared some attractions for drivers on zebras: magic balloons, Georgian national dance troop, Rugby team showing their power of moving a car aside and a stilt walker. We made the drivers stop their cars and enjoy their moment.
Firstly, viral videos spread all over the social media, causing the buzz, which evoke interest in whole society. Then we posted short teaser videos, 4 emotional situations and lastly final explanatory video, with our complete message.